Cancer Research UK: A virtual reality garden at Hampton Court Flower show, with a flower for each legacy donor

This case study describes how Cancer Research UK, a cancer research and awareness charity, increased awareness of legacy gifts through a tribute garden.

Cancer Research UK: A virtual reality garden at Hampton Court Flower show, with a flower for each legacy donor

Agency: Atomic London

More than 100,000 amazing people have left gifts in their wills to Cancer Research UK, funding over a third of their life saving research projects. The brief was to remember these people and inspire others to think about leaving a gift in their will to the charity in the future.

Strategy

Legacy gifts make up more than a third of Cancer Research UK's funding, without them the charity's work couldn't continue, and the charity wanted to remember these...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands