Framing Advertisements to Elicit Positive Emotions and Attract Foster Carers: An Investigation Into the Effects of Advertising on High-Cognitive-Elaboration Donations
Melanie Randle and Leonie Miller
University of Wollongong
Joanna Stirling
School of Arts, English and Media, University of Wollongong
Sara Dolnicar
School of Tourism, University of Queensland
MANAGEMENT SLANT
- It is unclear whether findings from advertising studies in other behavioral contexts apply to foster care and - more generally - to the context of high-cognitive-elaboration donations.
- Guilt - a negative emotion shown to be highly effective in eliciting monetary donations - had no impact on reaction to the...