- GlobalWebIndex surveyed over 6000 fitness enthusiasts to explore a range of habits and behaviours, including media consumption, device usage, social media activity, online purchasing and brand engagement.
- Some 14% of internet users can be classed as fitness fanatics; they are most likely to be male, aged 16-34, urban-dwelling and tend to be an adventurous, sporty audience.
- They spend 6.7 hours online each day, 2.5 of which via a smartphone; with an interest in sport, they over-index strongly for owning wearables and almost universally use social networking platforms.
- Some 85% make online purchases each month and PCs/laptops remain...
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.