DICK'S Sporting Goods stands out by stepping back
The question of how to stand out in the vast sea of digital-age content faces every marketer
In a blur of GIFs, memes and short-form videos on multiple platforms, it would seem that shorter, faster and simpler would be the answer. But DICK's Sporting Goods has found success by investing in long-form content in which the national retailer avoids product or name placement.
And Ryan Eckel, VP/Brand Marketing at DICK'S, told the 2016 Ad Age Brand Summit in Los Angeles that the company believes the kind of compelling real-life stories...