The seven mindsets that influence shopper behaviour
The decline of demographics as a reliable tool for marketers calls for a new framework to describe the fundamental reasons behind people's choices. Chris Cooper of smp explains how understanding different mindsets can more precisely fine-tune marketers' knowledge of their shopper base and help them communicate in ways that complement shopper behaviour.
Demographics are traditionally used to understand the things that unite us, whether that's experiences unique to each generation or the habits that define different social classes. For marketers, they provide pillars to help structure how they approach and...