How brands can capitalise on the combined power of social media and TV
TV and social media are natural bedfellows and the relationship can be a mutually beneficial one for advertisers. Understanding how TV and social media advertising differ, but equally how they can be made to effectively work together and complement each other, will help brands capitalise on their combined power.
If social media ever set up a Facebook page, its first friendship request would be sent to TV. And TV would not hesitate before accepting. Not with a limited profile either - we're talking full...