How brands can capitalise on the combined power of social media and TV

This article examines the differences between advertising on social media and TV, and how these two very different approaches can be made to work together for a more powerful result.

How brands can capitalise on the combined power of social media and TV

Matt HillThinkbox

TV and social media are natural bedfellows and the relationship can be a mutually beneficial one for advertisers. Understanding how TV and social media advertising differ, but equally how they can be made to effectively work together and complement each other, will help brands capitalise on their combined power.

If social media ever set up a Facebook page, its first friendship request would be sent to TV. And TV would not hesitate before accepting. Not with a limited profile either - we're talking full...

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