How modern marketing is showing support for U.S. troops and veterans

This article examines how brands can acknowledge and support active and retired members of the military, suggesting a number of ways other companies can get involved.

How modern marketing is showing support for U.S. troops and veterans

Chuck Kapelke

How brands acknowledge and support active and retired members of the military, and what other brands can do to get involved.

Any company can contribute to the effort to support military service members and veterans. While some might simply make donations to one of thousands of military- and veteran-serving nonprofit organizations, a select few companies go a lot further, with integrated, multiyear initiatives that bring partners together and have a major sustained effect on helping those who have served. Consider Verizon, which has steadily expanded its efforts...

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