National Institute of Blood Transfusion & Untold Music Festival: Pay With Blood
Campaign details
Brand: National Institute of Blood Transfusion & Untold Music FestivalLead agency 1: UM RomaniaLead agency 2: McCann RomaniaCountry: RomaniaIndustry: Destinations and locations, Public healthChannels used: Content marketing, Other & ambient media, Outdoor, out-of-home, Social media, Sponsorship - event, propertyBudget: Up to 500k
This was not a classic sponsorship case, but actually a bold partnership between an iconic event and public institution – all with the goal to save lives.
Pay with Blood is...