The art of matching music to Christmas campaigns
'On trend' or 'on brand'?
Follow the herd or take a gamble on a different path, hoping it's the yellow brick road? Either way your creative – and music – for your Christmas campaign better be on the money or you'll be forgotten like all the unwanted Christmas gifts.
A key early consideration when exploring the use of music in a Christmas campaign is deciding whether to go 'on trend' or 'on brand'. Creatives need to decide if they are jumping on a popular bandwagon or sticking...