Twitter: 140 Characters in Search of an Author: Defining success on Twitter

This paper describes a UK research project for Twitter, the social platform, to explore its impact on culture and language, analyse the nature of a good tweet and provide support for brands using its service.

Twitter: 140 Characters in Search of an Author: Defining success on Twitter

Flamingo and Twitter

The challenge

In many ways, tweets are one of the pieces of cultural 'data' most suited to close-level, qualitative and cultural analysis. Their micro scale means that the smallest of nuances can shift the tone and impact of a tweet, and the cultural importance of the platform means that the potential for close-in analysis is huge. But the sheer volume of tweets means that we often resort to blunter analytical tools to gain insight; and the challenge this presents is the subtle nuances, double entendres,...

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