Viacom International Media Networks: Gen X Today: My life. My way
Laying strong foundations
Our journey with Viacom started with a compelling piece of quant research conducted by research agency Tapestry. They surveyed over 12,000 adults in 21 different countries around the world. This covered a variety of interests, ranging from attitudes to life in general, to more detailed topics like work and career, family and relationships through to politics and the wider world.
Our task was not only to add colour and context to the numbers, but to tell the story of...