Lloyds Banking Group: Using innovative social media analytics techniques to understand the International Trade arena through the eyes of UK SMEs
The market challenge and key business objective
There is a huge appetite amongst SMEs to trade internationally – and it's growing fast. Recent surveys from TNS and Weston Union Business Solutions both reveal that SMEs have strong ambitions to start and/or expand international trading.
Alongside the ambitions of UK SMEs, the UK bank-to-bank foreign currency payment market is growing significantly with the value sent abroad per month doubling in the last five years....