Lloyds Banking Group: Using innovative social media analytics techniques to understand the International Trade arena through the eyes of UK SMEs

This article details how Lloyds Banking Group, the UK bank, employed natural language processing to and social listening to assess usage and attitude in the B2B finance market, targeting small businesses.

Lloyds Banking Group: Using innovative social media analytics techniques to understand the International Trade arena through the eyes of UK SMEs

Kantar TNS and Lloyds Banking Group

The market challenge and key business objective

There is a huge appetite amongst SMEs to trade internationally – and it's growing fast. Recent surveys from TNS and Weston Union Business Solutions both reveal that SMEs have strong ambitions to start and/or expand international trading.

Alongside the ambitions of UK SMEs, the UK bank-to-bank foreign currency payment market is growing significantly with the value sent abroad per month doubling in the last five years....

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