NFU Mutual: Succession planning - Ensuring the sustainability of the farming community

This study from NFU Mutual, a rurally-focused insurance company, details how the company tailored communications to farmers in order to give more farmers a succession plan to keep their holdings alive.

NFU Mutual: Succession planning - Ensuring the sustainability of the farming community

Harris Interactive and NFU Mutual

Industry knowledge, regular research amongst customers and employees, work with Farmers Weekly and a series of Harris Interactive research projects led to NFU Mutual launching its farming succession planning service in January 2016. This is the story of that development and success to date.

Background

NFU Mutual was started by farmers, for farmers, over 100 years ago, and whilst it has expanded its customer base over the years, the farming community is at its core. NFU Mutual differentiates by demonstrating an...

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