Egmont Publishing: The emotional impact of reading books with children: why print matters

This paper describes a UK research project by Egmont Publishing to explore whether time-poor parents still read to their children and, if so, whether they use a digital device or a print book, and the emotional drivers around this activity.

Egmont Publishing: The emotional impact of reading books with children: why print matters

Family Kids & Youth and Egmont Publishing

Background and research objectives

The research investigates a common problem experienced by today's parents. Feeling time short, guilt about not spending enough quality time with their child, confusion about digital devices, and a sense that children grow up too quickly, all can lead many parents to feel they are losing out on important time together. Reading books with children can be a way of bonding with them each day, usually at bed time, and yet research shows that this is...

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