Marks and Spencer: Making mission shopping easier in men's formalwear

This paper describes how Marks & Spencer, the UK fashion and food retailer, reviewed the layout and navigability of the formal menswear department in order to align with the ways in which people naturally shop.

Marks and Spencer: Making mission shopping easier in men's formalwear

Marks and Spencer and Firefish

The Challenge: how should M&S layout men's formalwear and use signage to improve the customer shopping experience and navigation?

M&S are the UK's market leaders for men's formalwear and the range is extensive – but with the choice on offer, finding the right product can be a challenge.

M&S Menswear has a selection of different sub brands, each offering different styles for different occasions and tailored to different fits, not to mention different fabrics and technologies, and a desire to communicate the diversity of the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands