Marks and Spencer: Making mission shopping easier in men's formalwear
The Challenge: how should M&S layout men's formalwear and use signage to improve the customer shopping experience and navigation?
M&S are the UK's market leaders for men's formalwear and the range is extensive – but with the choice on offer, finding the right product can be a challenge.
M&S Menswear has a selection of different sub brands, each offering different styles for different occasions and tailored to different fits, not to mention different fabrics and technologies, and a desire to communicate the diversity of the...