Tet New Year: Five Insights for Vietnam's Marketers
This article is syndicated with permission from Think With Google APAC.
Officially a ten-day affair, the Vietnamese Lunar New Year is often celebrated for weeks leading up to it with traditional music, fireworks, lion dances, and joyful reunions with friends and family. To prep for these highly anticipated Tet festivities, consumers head to search and YouTube. As tradition and technology collide during Tet, brands have myriad opportunities to connect. The first step is understanding what consumers are looking for.
A year ago, 55% of...