Microsoft: Your Xbox Year in Review

This case study details how Microsoft, a technology company, created brand engagement between customers and its online gaming subscription service, Xbox Live.

Microsoft: Your Xbox Year in Review

Executive summary

Product Description:

Xbox Live is an online membership subscription for gamers on the Xbox platform. Membership gives gamers access to online multiplayer gaming as well as special offers, such as free games.

Objective of the Campaign:

As 2015 drew to a close, Xbox wanted to show gratitude to its players, create an authentic connection between gamers and the brand, and foster a sense of community. Because most of our year is spent selling the Xbox One console, selling games to play on that console, and selling accessories for that console, we felt...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands