Microsoft: Your Xbox Year in Review
Executive summary
Product Description:
Xbox Live is an online membership subscription for gamers on the Xbox platform. Membership gives gamers access to online multiplayer gaming as well as special offers, such as free games.
Objective of the Campaign:
As 2015 drew to a close, Xbox wanted to show gratitude to its players, create an authentic connection between gamers and the brand, and foster a sense of community. Because most of our year is spent selling the Xbox One console, selling games to play on that console, and selling accessories for that console, we felt...