World Vision Canada: World Vision Canada Bounceback

This case study details how World Vision Canada, a Christian relief and development organisation for children, reengaged inactive donors through its Bounceback campaign in North America.

World Vision Canada: World Vision Canada Bounceback

Executive summary

Product Description:

World Vision Canada is the country's largest Christian international relief and development nonprofit. Creating lasting change in children's lives through sponsorship has been core to their mission of advocacy. Providing relevant and cost-effective ways to help donors build one-to-one relationships with their sponsored children is crucial to their fundraising success.

Objective of the Campaign:

Like every nonprofit, World Vision Canada (WVC) has its autopilot donors. While they support the cause, they still drag along, disengaged. Bringing those donors back to life requires a different way of looking at their...

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