Toyota Motor Sales- USA: Toyota Power Up! With Jan
Executive summary
Product Description:
Toyota Motor Sales, U.S.A., Inc. (TMS) is the North American Toyota sales, marketing, and distribution subsidiary of Toyota, one of the world's leading automotive manufacturers, devoted to the U.S. market.
Objective of the Campaign:
Buying a new car is an exciting and sometimes overwhelming experience. Once new vehicle owners drive off the lot and start the "honeymoon" phase, they experience both emotional and rational needs. They're discovering the vehicle and how it fits their life. They have questions about things like the initial setup (e.g., technology, dashboard,...