Vlaamse Parkinson Liga (Flemish Parkinson Association): The Write Thing

This case study describes how Parkinson Liga Vlaanderen (Flemish Parkinson Association) raised awareness of Parkinson's disease in Flanders in Belgium with The Write Thing campaign.

Vlaamse Parkinson Liga (Flemish Parkinson Association): The Write Thing

Executive summary

Product Description:

Parkinson Liga Vlaanderen (Flemish Parkinson Association) supports patients with Parkinson's disease and their families. Parkinson's disease is a degenerative disorder of the central nervous system mainly affecting the motor system. In 2013 the disease was present in 53 million people worldwide. Parkinson's disease affects movement, producing motor symptoms. Four motor symptoms are considered cardinal: tremor, rigidity, slowness of movement, and postural instability.

Objective of the Campaign:

Parkinson Liga Vlaanderen wanted to raise awareness for the lesser-known Parkinson's disease. Patients have to cope with social consequences (e.g. job...

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