Sweden: The Suncell Guide

This case study describes how Vattenfall, an energy company, promoted its solar panels in Sweden through The Suncell Guide campaign.

Sweden: The Suncell Guide

Executive summary

Product Description:

Vattenfall is one of Europe's largest energy companies. In this project/campaign they asked us to help them promote their solar panels in Sweden - one of their core markets.

Objective of the Campaign:

Vattenfall is always looking for new and sustainable ways to power the future. And the sun is the next big thing. However, in one of their core markets, Sweden, sunlight is a scarcity - making very few people even consider to invest in solar panels. What people in Sweden did not realise is that despite long periods of darkness...

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