The Danish Cancer Society: The No Experiment

This case study describes how the Danish Cancer Society and TrygFonden, a non-profit health and safety organisation, increased awareness of excessive drinking with their The No Experiment campaign in Denmark.

The Danish Cancer Society: The No Experiment

Executive summary

Product Description:

The Danish Cancer Society and TrygFonden fight for a world without cancer. They do whatever they can to inform the public about the dangers of cancer-causing lifestyles and substances, with alcohol being one of them.

Objective of the Campaign:

The happiest nation in the world is facing a huge social issue: The Danish youth hold the European record in binge-drinking, and, not surprisingly, the risk of cancer increases the more you drink. So if Denmark was to avoid its biggest hangover, someone had to do something. The objective of...

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