WWF Hong Kong: The Last Word

This case study explains how the World Wildlife Foundation (WWF), the wildlife charity, successfully campaigned for a total ban on the trade of ivory in Hong Kong.

WWF Hong Kong: The Last Word

Executive summary

Product Description:

WWF Hong Kong works at delivering solutions for a living planet through Conservation, Footprint and Education programs. In support of their global mission, WWF Hong Kong's vision is to transform Hong Kong into Asia's most sustainable city where nature is conserved, carbon pollution is reduced, and consumption is environmentally responsible.

Objective of the Campaign:

Poachers kill three elephants every hour and at the current rate, the species will be completely extinct by 2025. Valued at over US$ 1 billion annually, the ivory trade is one part of a greater network...

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