Service Experts Heating & Air Conditioning: Service Experts Summer 2015

This case study explains how Service Experts, a heating and air conditioning company, used an integrated campaign to increase summer sales in North America.

Service Experts Heating & Air Conditioning: Service Experts Summer 2015

Executive summary

Product Description:

Service Experts Heating & Air Conditioning is North America's largest full service HVAC company. Our quarterly campaigns focus on selling heating & cooling systems as well as promoting the importance of tuning up your units to ensure they run efficiently. There are 88 center locations.

Objective of the Campaign:

Service Experts Heating & Air Conditioning is in a highly competitive, low interest category. Summer is the best time to grow the business because that is when consumers need our products and services the most. Operational capacity...

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