The National Defence Recruitment: See your future in 360 degrees
Executive summary
Product Description:
The Danish National Defence is the unified armed forces of the Kingdom of Denmark. Every year, they need to attract between 5,000 and 7,000 applicants to ensure qualified candidates for about 40 different training programs.
Objective of the Campaign:
The National Defence wishes to establish a dialogue with a younger target group (17-24-year-olds) to ensure a stable flow of qualified applicants. The goal is to attract 5,000 - 7,000 candidates per year for about 40 different training programs. The annual trade and education fairs are an...