MILO: MILO Champions Band and App

This case study explains how MILO, a milk based drink, created an app to help parents monitor their children's activity levels and food intake to increase the brand's relevance in the Philippines.

MILO: MILO Champions Band and App

Executive summary

Product Description:

As a global brand, MILO aims to give children around the world the energy to win. It has been a strong patron of sports for decades. As a product, MILO is a chocolate malt drink that gives nutritious energy, perfect for breakfast.

Objective of the Campaign:

In the Philippines, MILO has been around for over 50 years, owns 93% of the chocolate malt beverage market, and has been a strong patron of nationwide sports programs for decades. But while the numbers are impressive, they also contribute to MILO's biggest challenge...

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