MILO: MILO Champions Band and App
Executive summary
Product Description:
As a global brand, MILO aims to give children around the world the energy to win. It has been a strong patron of sports for decades. As a product, MILO is a chocolate malt drink that gives nutritious energy, perfect for breakfast.
Objective of the Campaign:
In the Philippines, MILO has been around for over 50 years, owns 93% of the chocolate malt beverage market, and has been a strong patron of nationwide sports programs for decades. But while the numbers are impressive, they also contribute to MILO's biggest challenge...