Foodstuffs - New World: Little Kitchen

This case study explains how New World, a grocery chain in New Zealand, promoted mini versions of its products for children - 'collectibles' - as a play opportunity to increase sales.

Foodstuffs - New World: Little Kitchen

Executive summary

Product Description:

New World is one of New Zealand's largest supermarket chains with a purpose to inspire people with food. With 140 supermarkets nationwide and over 700,000 people walking through our doors every week, we have a real opportunity to influence the country (of a mere 4 million people).

Objective of the Campaign:

New World was launching it's third iteration of their collectibles programme in 2015, the "Little Kitchen" promotion, in which mini versions of popular brands are given away for children to create their own "Little" versions of a kitchen. On...

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