Foodstuffs - New World: Little Kitchen
Executive summary
Product Description:
New World is one of New Zealand's largest supermarket chains with a purpose to inspire people with food. With 140 supermarkets nationwide and over 700,000 people walking through our doors every week, we have a real opportunity to influence the country (of a mere 4 million people).
Objective of the Campaign:
New World was launching it's third iteration of their collectibles programme in 2015, the "Little Kitchen" promotion, in which mini versions of popular brands are given away for children to create their own "Little" versions of a kitchen. On...