IBM: IBM Bluemix Dynamic E-mail Nurture
Executive summary
Product Description:
IBM Bluemix gives Application Developers access to IBM's Cloud, helping turn ideas into apps faster than ever. With 120 services delivering development capabilities inside a unified ecosystem, Bluemix is the largest deployment of Cloud Foundry, an open source cloud app development platform, and growing at 15-thousand new users per week.
Objective of the Campaign:
Understanding the challenge behind our e-mail program is to first understand what IBM has been riding on the success of Bluemix. After decades of success with legacy enterprise systems, IBM CEO Ginni Rometty declared a multi-year...