IBM: IBM Bluemix Dynamic E-mail Nurture

This case study explains how IBM, the technology company, changed its approach to email marketing to engage developers trialling its Bluemix cloud app development product and increase subscriptions in the US.

IBM: IBM Bluemix Dynamic E-mail Nurture

Executive summary

Product Description:

IBM Bluemix gives Application Developers access to IBM's Cloud, helping turn ideas into apps faster than ever. With 120 services delivering development capabilities inside a unified ecosystem, Bluemix is the largest deployment of Cloud Foundry, an open source cloud app development platform, and growing at 15-thousand new users per week.

Objective of the Campaign:

Understanding the challenge behind our e-mail program is to first understand what IBM has been riding on the success of Bluemix. After decades of success with legacy enterprise systems, IBM CEO Ginni Rometty declared a multi-year...

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