United Service Organizations- Inc. (USO): Healing with Honor

This case study describes how the United Service Organisation (USO), America's leading organization to serve the men and women in the US military and their families, used a direct mail appeal to raise money for its initiatives such as warrior and family centres adjacent to military hospitals.

United Service Organizations- Inc. (USO): Healing with Honor

Executive summary

Product Description:

For 75 years, the USO has been the nation's leading organization to serve the men and women in the U.S. military and their families. From the moment they join, through their assignments and deployments, and as they transition back to their communities, the USO is always by their side.

Objective of the Campaign:

A few years ago, as people were becoming tired of the war in Iraq and more of our men and women fighting overseas were coming home wounded, the USO developed programs to support these wounded...

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