Fuji Xerox New Zealand: A Golden Opportunity
Executive summary
Product Description:
The Fuji Xerox Color 1000i was the first digital press capable of printing metallic silver or gold. It was developed for top-tier commercial print houses and offered a new array of affordable digital design options. Metallics had previously only been achievable on offset printing presses.
Objective of the Campaign:
Until the launch of the Color1000i, gold and silver treatments had been the realm of off-set printing, which came with prohibitive costs and time restraints. In the past our competitors had 'cried wolf when it had come to metallic effects,...