Talking Rain's Sparkling Ice: Flavor Face Off
Executive summary
Product Description:
Sparkling Ice offers a variety of boldly flavored sparkling waters, teas and lemonades. Bursting with real fruit flavors, there are 19 irresistible combinations, all with zero calories. That's one reason why Sparkling Ice is currently one of the fastest-growing non-alcoholic beverage brands in the country.
Objective of the Campaign:
Sparkling Ice sought to generate social buzz around their products by leveraging their vocal fan base. Not only would this drive digital and social brand engagement with existing loyalists, but it would also help to positively move the sales needle....