Talking Rain's Sparkling Ice: Flavor Face Off

This case study describes how Sparkling Ice, one of the fastest-growing non-alcoholic beverage brands in the US, reached its core demographic and beyond by turning away from traditional advertising to digital and social.

Talking Rain's Sparkling Ice: Flavor Face Off

Executive summary

Product Description:

Sparkling Ice offers a variety of boldly flavored sparkling waters, teas and lemonades. Bursting with real fruit flavors, there are 19 irresistible combinations, all with zero calories. That's one reason why Sparkling Ice is currently one of the fastest-growing non-alcoholic beverage brands in the country.

Objective of the Campaign:

Sparkling Ice sought to generate social buzz around their products by leveraging their vocal fan base. Not only would this drive digital and social brand engagement with existing loyalists, but it would also help to positively move the sales needle....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands