IHG Rewards Club loyalty program: Early Engagement
Executive summary
Product Description:
IHG(R) Rewards Club, the world's largest hotel loyalty program, sought to drive return stays at IHG hotels among new members after their initial enrollment. Therefore, we created an 8-week series of digital communications, comprised of four distinct program phases and hundreds of potential member journeys to effectively onboard members.
Objective of the Campaign:
The new member onboarding program was designed to both increase member engagement and drive incremental stays early on in their tenure with the program.
Target Audience:
This campaign targeted all members who recently enrolled into the...