Aetna: Dreams Reclaimed
Executive summary
Product Description:
Dream's Reclaimed was part of Aetna Sleep Initiative. The Aetna Health Initiatives are a group of programs launched to inspire members to be more proactive about staying healthy.
Objective of the Campaign:
As America's largest health insurer Aetna has access to a wealth of health data. We knew that over 40% of Americans don't get enough sleep and we also knew that not many of our members sought out treatment. We wanted to help people define what a good night's sleep is, and then get those who can't get quality sleep (or those...