Verizon Wireless: DecisionIQ

This case study describes how DecisionIQ, a proprietary programmatic solution from Verizon, increased conversion rates in the US through personalised messaging.

Verizon Wireless: DecisionIQ

Executive summary

Product Description:

DecisionIQ is a proprietary methodology that drives a programmatic approach to messaging and content across a brand's ecosystem. By fusing fast-big data technologies, machine learning, segmentation, consumer insights and behavioral economics, DecisionIQ is helping Verizon deliver progressively more personalized experiences for its consumers throughout their entire journey.

Objective of the Campaign:

The challenge:Verizon has access to massive volumes of customer and prospect data, yet this data is often disparate and underutilized in the brand's digital media campaigns. With Verizon's current approach, single sets of messages are randomly served up to consumers based...

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