Verizon Wireless: Connection Day

This case study describes how Verizon, one of the largest communication technology companies in the world operating in America, won new customers and rose above the fray during the critical holiday season by offering free mobile connectivity.

Verizon Wireless: Connection Day

Executive summary

Product Description:

Verizon is one of the largest communication technology companies in the world. It operates America's largest 4G LTE wireless network and the nation's premier all-fiber broadband network.

Objective of the Campaign:

The holidays are critical for the wireless industry as millions of consumers decide which network they want for their brand new smartphones. To help Verizon rise above the fray and win new customers at the most important time of year for the brand, we had to do something big and different -- something entirely unexpected and uniquely Verizon. So we set...

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