Canadian Safe School Network: Bully Ads

This case study describes how the Canadian Safe School Network, one of many anti-bullying causes in Canada, created a campaign that leveraged an existing database of influencers, bloggers and media.

Canadian Safe School Network: Bully Ads

Executive summary

Product Description:

The Canadian Safe School Network is one of many anti-bullying causes in Canada. They asked us to create a campaign that would leverage an existing database of influencers that they had. Like most cause campaigns, the marketing budget was $0. All media dollars were donated by Touch? and AOL.

Objective of the Campaign:

We were asked to target the client's database of influencers, bloggers and media to amplify our anti-bullying message. With that in mind and no money, we needed to make this campaign work hard and achieve the following:...

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