Canadian Safe School Network: Bully Ads
Executive summary
Product Description:
The Canadian Safe School Network is one of many anti-bullying causes in Canada. They asked us to create a campaign that would leverage an existing database of influencers that they had. Like most cause campaigns, the marketing budget was $0. All media dollars were donated by Touch? and AOL.
Objective of the Campaign:
We were asked to target the client's database of influencers, bloggers and media to amplify our anti-bullying message. With that in mind and no money, we needed to make this campaign work hard and achieve the following:...