Reliance General Insurance: #DarkTravelTale

This case study demonstrates how Reliance General Insurance, an Indian firm that offers travel insurance for both overseas and domestic travel, increased insurance sales by creating a Twitter-curated graphic novel.

Reliance General Insurance: #DarkTravelTale

Executive summary

Product Description:

Reliance General Insurance offers Travel Insurance for both overseas and domestic travel. Although their primary focus is on overseas travellers. The product doesn't boast of any standout features as such. It offers comprehensive coverage that is standard across all insurance providers.

Objective of the Campaign:

About 13 million Indians travel to overseas destinations every year. Not even 20% of these travellers opt for travel insurance. And even those that do most likely do it because the destination they are travelling to mandates travel insurance. Indian travellers are simply not in the habit...

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