What we know about survey and questionnaire design

Current thinking and writing on the subject of designing surveys to make the questions most conducive to accurate, useful answers and better quality data.

To make accurate measurements in market research, researchers need to consider carefully the wording of questions and the compatibility of the survey design with several devices. How questions are asked can, more often than not, affect the answers received. In recent years, there has been a lot of attention paid to the need to engage online research participants through compelling questionnaire design, in order to address declining response rates and the risk of poor quality data.

Definition

Questionnaire design describes the selection, order and wording of questions and appropriate response formats used in a survey to gather valid primary data. A...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands