There's few rivalries more heated than the market-share war among smartphone brands.
Chinese telecommunications giant Huawei clocked US$60 billion in earnings last year, a third of which came from its medium and high-end smartphone range. The company holds around 11.4% of global market share.
With Apple's sales plateauing and Samsung now facing a long road back following the Note7 crisis, Huawei is hustling outside of its Asian strongholds by targeting Western European countries including France, Italy, Spain, Germany and the UK.
Its P9 smartphone, launched in 2016, sought to steal a march on traditional smartphone launches by focusing...