Event technology is changing the activation industry. Once an afterthought gimmick (scatter a couple of LCD screens around the venue showing 2D logos on a loop), event-tech has moved front and centre. It now solves actual client problems, making the event industry accountable, and creates more immersive interactions.
Here are 5 questions marketers should ask themselves when using event tech.
1. Does event technology fit the brand's purpose?
It's a real shame to see a great piece of technology serving no purpose or making no connection with the brand. Event-tech is not a box that needs to be...