Using technology for experiential activation: Five event-tech tips for brands

This article outlines five key questions marketers should consider when implementing event technology as part of experiential activations.

Kristy Castleton

Event technology is changing the activation industry. Once an afterthought gimmick (scatter a couple of LCD screens around the venue showing 2D logos on a loop), event-tech has moved front and centre. It now solves actual client problems, making the event industry accountable, and creates more immersive interactions.

Here are 5 questions marketers should ask themselves when using event tech.

1. Does event technology fit the brand's purpose?

It's a real shame to see a great piece of technology serving no purpose or making no connection with the brand. Event-tech is not a box that needs to be...

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