The Inspiration Ecosystem: Curating from multiple data-agnostic input for business insights
Introduction
The phrase 'big data' conjures up visions of streaming numbers, formulae, algorithms and predictive modelling. Can it be applied to an intangible, amorphous, complex subject like the emotions of fragrance?
Unilever with Ipsos UU made it possible by a unique system combining the scale of multi-source and multi format big data with the power of qualitative curation. Once this was done, we went on to build an organic; self-sustaining inspiration ecosystem in collaboration with Unilever's internal People Data Centre.