Fell In Love At First Sight Or Started As A Friend? One hundred stories of how customers fell in love with a brand
Introduction
Experience, considered to be the next differentiator for standing out among the crowd, has become one of the key concerns in marketing today. In particular, there is a growing interest in developing a holistic view of customer experiences generated by interactions with a brand, which is called "brand experience." While new technologies, such as online communities or social listening, expand possibilities for capturing real-time, in-the-moment experiences, our view is that ancient...