Domestic Dudes: The story of a new consuming class
Introduction
Once upon a time there was a clear and sharp divide between the men's and women's world. Masculine identity was defined as a hegemonic one, the man having a paid job in the public sphere, allowing him to provide economic resources for the family, to become the household head and to be absent from the domestic space. Domestic space was traditionally considered a feminine space; while the public space a masculine one. Nowadays many earlier assumptions are challenged by ongoing transformations towards the democratization of gender relations. Alternative...