Recruiting Fast And Screening Slow: Applying theories of behavioural economics and neuroscience to enhance qualitative participant recruitment
Introduction
The recruitment of participants for qualitative research (and related applications such as user testing) has been a requirement of the industry since its inception in the 1950s, the external reactions and ideas of the people taking part being a key raw ingredient for the generation of research insight. The way this recruitment is conducted varies across different markets and to some extent by the preference of the commissioning researcher, and a range of tools and techniques are in use today....