State of the Industry: Mobile Marketing in the Middle East

This report summarises the findings of Warc's latest mobile marketing survey, conducted across the Middle East on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
  • The survey finds that half of respondents are planning for mobile budget increases of up to 25% in the next year.
  • The majority of respondents currently allocate less than 10% of budgets to mobile.
  • A majority of marketers are investing in mobile video (63%) and location data (59%) this year.
  • Over the next five years virtual reality and augmented reality are widely expected to gain prominence.
  • A lack of mobile friendly sites is regarded as the main barrier to industry growth....

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