Social video success: Six lessons from the world's best social campaigns

This event report details how various companies have innovatively used social video and presents six key insights that drive its effectiveness.

Social video success: learnings from the Warc Prize for Social Strategy

Brian CarruthersWarc

A trend observed by the judges of the 2016 Warc Prize for Social Strategy was the growing use of social as a broadcast medium, with more attention being given to paid reach and the use of social video as an alternative to or complement to TV strategy. Over the three years the Prize has been running there has been a marked shift in how marketers have utilised this channel: at the start, only around 20% of entries based their social strategies around content...

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