State of the Industry: Mobile Marketing in Turkey

This report summarises the Turkish responses to Warc's EMEA mobile marketing survey, conducted on behalf of the Mobile Marketing Association to assess how advertisers and agencies are using, and planning to use, mobile in their marketing.
  • It finds that mobile accounts for less than 10% of most marketing budgets for the majority, though 40% expect growth of up to a quarter over the next year.
  • However, a lack of budgets is the main barrier to industry growth for 34%. 
  • Social media is used widely with mobile marketing in the country, with 96% using Facebook with mobile, and 82% and 80% using Instagram and Twitter respectively. 
  • 70% of all respondents intend to utilise mobile video in their marketing activities this year, and multi-screening is seen as the...

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